History Within 1920s and 1930s, the "golden years" of ''Hollywood', Max Factor became associated intimately with movie make-up. He developed the lip gloss for that movies during 1914, and invented the word "makeup," depending on verb, "to make up" (one's face). Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Judy Garland, and just about all belonging to the major movie actresses were regular customers in the Max Factor beauty parlor, located near Hollywood Boulevard. Max Factor's name appeared on many movie credits, and Factor himself appeared in many cameos. He created many appearances of those actresses, including Clara Bow's heart-shaped/pierrot lips. Years later, he exaggerated Joan Crawford's naturally full lips to distinguish her belonging to the many would-be stars copying the Clara Bow look he created. He also created shades specifically them: Platinum (for Jean Harlow), Special Medium (for Joan Crawford), and Dark (for Claudette Colbert). Max Factor & Company was really a related, two-family,
mac makeup wholesale, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars. Plenty of Max Factor's celebrity clients appeared, at no cost, in beautiful full-page, color magazine ads to push Max Factor cosmetics, so your brand "Max Factor" soon became world-renowned. Max Factor is credited with lots of cosmetic innovations. Most of his innovations were the earliest motion picture makeup in 1914, lip gloss in 1930, Pan-Cake Makeup, forerunner of all modern cake makeups in 1937, Pan-Stik Makeup in 1948, Erace, the very first cover-up cosmetic in 1954, as well as the first "waterproof" cosmetic in 1971. *1914: Came up with the first cosmetic made especially for videos, a thinner greasepaint earned in 12 shades. It absolutely was in cream form and packaged in jars, rather than the thicker stick greasepaints utilized for theatre. *1920: Developed the "Color Harmony" principles of makeup, which held that "certain combinations of a female's complexion, hair and eye coloring were most effectively complemented by specific makeup shades." *1925: Introduced "Max Factor's Supreme Nail Polish," a metal pot of beige-colored powder that is certainly sprinkled over the nails and buffed having chamois buffer. It gives nails shine plus some tint. *1927: Created "Society Nail Tint," a small porcelain pot containing rose colored cream. Utilized by the nail and buffed, it gives a natural rose color. "Society Nail White" also hits the industry. It can be a tube of chalky white liquid that is certainly applied under nail tips and left to dry. The final result resembles the ultra-modern French manicure. *1928: Developed cosmetics especially for utilize in black-and-white films. Max Sr. was awarded an Oscar award of this innovation. *1930: Invented Lip Gloss *1932: Designed a kind of "Television Makeup," specifically in order to satisfy the needs of television. *1934: Introduced Liquid Nail Enamel, forerunner of today's nail enamels. *1935: Opened the initial Max Factor Makeup Salon in Texas. 1937: Created Pan-Cake, forerunner of modern cake makeup, originally developed for color films. 1938: Max Factor died at age 59. Max Factor Jr. expanded the family-run business internationally. First commercially ready concealer: "erace". *1940: Created Tru-Color Lipstick, the initial smear-proof lipstick. *1948: Developed Pan-Stik makeup. *1954: Created Erace, very first concealer, and created a selection of cosmetics particularly color television's needs. (This line remains the standard for TV cosmetics.) *1971: Invented the main "waterproof" makeup. *1980: Japanese subsidiary acquires an antioxidant produced from sake wine, called Pitera. Subsequently launches Max Factor Success Key with Pitera, which later be renamed SK-II. *1988: Launches the world's first colorless (clear) mascara After Factor's death After Max Factor's death in 1938, Frank Factor (Max Factor, Jr.) expanded the private cosmetics firm, and also members of the immediate family including Sidney Factor, Louis Factor, Davis Factor and Max Firestein. With the 1960s,
mlb shop, Max Factor, Jr., Max Firestein and grandsons Donald Factor, Alfred Jay Firestein and Chester Lee Firestein remained involved. Under his leadership, in 1965 Max Factor, Jr. established "Geminesse," a selection of makeup, skincare and perfume things that were sold only by uniformed clerks in department shops. The packaging and products were different; a number of the containers were designed to resemble Grecian sculptures. In 1973, after a death of president Alfred Jay Firestein, Max Factor & Co. merged with Norton Simon Industries. In 1976, president Chester Lee Firestein and Max Factor, Jr., resigned. They had been the last members of Max Factor's immediate family to work for the corporate. Rrt had been under Norton Simon that Max Factor launched "Maxi," a to line of makeup geared toward a younger, more savvy consumer. Maxi sold products created for adolescent tastes, like lipsticks,colour rubs and "mood" lipsticks. Maxi was priced to contend with market leaders Bonne Bell and CoverGirl. Neither Maxi, Geminesse, nor Max Factor were lift youre able to send declining profits and business. However, in 1975 Max Factor launched the successful Halston to line of fragrances, which quickly was crowned the second best-selling designer fragrance on earth. (Chanel No. 5 was first). In 1983 a firm called Esmark took over Norton Simon. Esmark then merged with Beatrice Foods, which lumped Max Factor in their Playtex beauty division. In 1986, Ronald Perelman of Revlon bought the Playtex beauty division for $500 million. In 1991, Revlon sold Max The answer to Procter & Gamble for $1.5 billion. Since 2007, Procter & Gamble still owns the Max Factor brand. With the first quarter of 2010 Procter & Gamble will discontinue Max Look at the us as P&G focuses its marketing efforts on the more lucrative CoverGirl cosmetics line. Max Factor will still be marketed overseas. Philanthropy The Max Factor Family continues their tradition of philanthropy through various charitable organizations, trusts, and foundations. Grandchildren Gerald Factor, Max Factor III and Barbara F. Bentley are trustees of one's Max Factor Family Foundation, like providing grants for scientific research, patient medical care, scholarships, human rights, care of older people, and easily those with disability. Grandchildren Barbara F. Bentley and Chester L. Firestein serve for the board of directors of the Cedars-Sinai Medical in La. The related Factor and Firestein families have contributed money to CSMC including construction of this Max Factor Family Tower and therefore the Alfred Jay Firestein Diabetes Center. Michael A. Firestein is definitely a successful litigation attorney and partner with Proskauer Rose LLP in New york, CA. Firestein has served to provide a member of the Board of Directors along with the Executive Committee for Concern Foundation for Cancer Research, Inc. (CA) even though President of these organization's Board of Directors from 1994-'1996'. Firestein also serves around the Board of Directors of Bet Tzedek, a Usually are, CA based provider of pro bono legal services to your community. Steven A. F. Firestein has served Fifteen years as Chairman with the Board of Directors in the American Cancer Fund need to,
mac makeup, Inc., and youngsters Cancer Connection, Inc. These organizations offer valuable social services benefiting patients undergoing treatment at hospitals nationwide. Firestein is mostly a leading advocate for childhood cancer awareness. He has been recognized by members of state and government for his advocacy of patient and family rights. Great-grandchildren Gary Steven Firestein, M.D., may be a great-grandchild through his grandmother Cecilia Factor-Firestein impressive father Chester Lee Firestein. He was educated at Harvard and also Johns Hopkins University it is an authority in rheumatology. His research contributed within the discovery of ant-cytokine therapy for rheumatoid arthritis symptoms. Firestein is presently Professor of Medicine and Dean of Translational Medicine on the University of California at New york School of Medicine. He can be married to Linda Lyons Firestein, M.D., as well as two children, David and Catherine. Great-grandsons Davis Factor III and Dean Factor founded Smashbox Studios in 1991. The enterprise expanded to feature a photo studio, modeling agency, production company, clothing line, and, in 1997, a cosmetics line called Smashbox Cosmetics. Davis Factor, Jr. is usually a retired Eldon Industries executive now serving over the Board of Directors at Community Hospital of the Monterey Peninsula in Northern California. He established the Davis Factor, Jr. Fund for the Community Foundation of Monterey County. After her husband's death in 1975, Doris Berman Factor gave the University of California a major gift which thanks to the completion from the Louis and Doris Factor Health Sciences Building on the UCLA campus. Andrew Stuart Luster can be described as convicted serial rapist who may be currently in prison serving a 126-year sentence after being caught in Mexico by bounty hunter Duane "Dog" Chapman in 2003. Luster would be the son of Max Factor's adopted granddaughter Elizabeth Shore-Luster. David Nazworthy, a.k.a. Dave Naz, would be the son of Maxine Factor, daughter of Sidney B. Factor, and James I. Nazworthy, who had previously been a Thoroughbred racehorse trainers. David is known as a published photographer together with the author of L.A. Bondage, Lust Circus, Fresh: Girls of Seduction, many other books. References http://www.maxfactor.com/index.jsp#MAX_makeup http://www.maryafischer.com/latimes2.html http://www.jewishjournal.com/home/preview.php?id=8733 http://www.factormediation.com/ http://www.cshs.org/310.html#Diabetes http://sbiheadlines.com/press/release_20.htm http://www.cshs.org/2455.html http://www.zoominfo.com/Search/PersonDetail.aspx?PersonID=2628019 http://www.yoyolipgloss.com/sports/lipglosshistory.htm http://www.answers.google.com/answers/threadview?id=139037 http://books.google.com/books?id=1wXjd4K1S7YC&pg=PA93&lpg=PA93&dq=max+factor+merged+norton&source=web&ots=m5n_9Idt74&sig=KglvZhJMsNrAdqLl-SqEhCt02i8 http://www.s9.com/Biography/Factor-Max-Jr Procter & Gamble Company Website - Status for Max Factor Business Builders in Cosmetics Further reading Baxter, Fred E (2008). Max Factor - The person who Changed faces of the World. New York: Arcade Publishing. ISBN 978-1-55970-875-3. External links Max Factor Website Max Factor Museum Max Factor Makeup Artist Jan Thomas - video interview Former Max Factor Creative Director Jasun Martz v d e Cosmetics Products Lips Lip gloss Lip liner Lip plumper Lipstick Face Concealer Foundation Face powder Rouge Bindi Thanaka Tilaka Cleanser-Toner-Moisturizer Eyes Eye liner Eye shadow Kohl Mascara Other Shampoo-Conditioner-Styling cream Nail polish Anti-aging cream Body powder Cold cream Sindoor Ingredients International Nomenclature of Cosmetic Ingredients List of ingredients Related topics Cosmetic advertising Beauty salon Spa Cosmetology Good cosmetics Treatments Cosmetic surgery Botox Facial Bleaching Manicure Pedicure Uncomfortable (Waxing-Threading) Hairstyling Famous labels Almay Anoo's Artistry Aveda Avon Bath & Body Works Biotherm Bobbi Brown The system Shop Bonne Bell Burt's Bees Cargo Carol's Daughter Clarins Clinique CoverGirl Creme 21 Daigaku Honyaku Center Dr. Hauschka Eden Allure Elizabeth Arden Este Lauder Faberg Hard Candy Helena Rubinstein Kanebo Ltd. Kao Corporation Kevyn Aucoin Kiehl's Lancme Laneige Laura Mercier Lise Watier L'Oral L'occitane Love Cosmetics Lush MAC Cosmetics Mary Kay Max Factor Maybelline ModelCo NARS Natural Wonder Neal's Yard Remedies Neutrogena Nexxus Nivea Open Sundaes Oriflame Origins Red Earth Revlon Richard Hudnut Rimmel Sephora Shiseido Shu Uemura SK-II Stila Tom Ford Beauty Trish McEvoy Ulta Urban Decay Vichy Victoria's Secret Vie at Home Wella Yves Rocher Categories Chemicals Companies People History v d e Procter & Gamble Co. Corporate Directors: Norman Augustine Bruce Byrnes R. Kerry Clark Scott D. Cook Joseph T. Gorman A. G. Lafley Charles R. Lee Lynn M. Martin W. James McNerney, Jr. Jonathan Rodgers John F. Smith, Jr. Ralph Snyderman Robert Storey Margaret Whitman Ernesto Zedillo Brands: Always Ambi Pur Ariel Art of Shaving Aussie Plenty Braun Camay Charmin Cheer Clairol CoverGirl Crest DayQuil Downy Dreft Duracell Eukanuba Fairy Febreze Gillette Head & Shoulders Herbal Essences Iams Ivory Joy Luvs Max Factor Metamucil Mr. Clean Nice 'n Easy NyQuil Olay Old Spice Oral-B Pampers Pantene Pepto-Bismol Pringles Puffs Pur SK-II Rejoice Swiffer Tampax Tempo Tide Vicks Wella Zest Annual Revenue: US$79.03 billion (10% FY 2009) Employees: 138,000 Stock Symbol: NYSE: PG Website: www.pg.com Categories: Cosmetics companies of america
Procter & Gamble brands
Reputation cosmetics
Cosmetics people
Companies operating out of CaliforniaHidden categories: Articles lacking reliable references from December 2008
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